Project
As part of my final project at the Institute for Communication in Düsseldorf, I developed a fictional event for the sales team of MAN Truck & Bus Deutschland GmbH. The brief covered the concept, planning, organisation and delivery of a one-day sales event. Under the name “Herzing Live Kommunikation”, I created the event idea, developed the concept and planned its implementation. My responsibilities also included the event’s visual design and the selection and design of promotional materials and employee gifts. The event was based on the following fictional brief.
Briefing summary — Sales event
- Date: Thursday, 6 October 2016
- Audience: 590 attendees, aged 30–50
- Audience profile: 80% men, 20% women
- Location: Frankfurt
- Objectives: conference, long-term strategy, customer focus and service, a sense of new momentum, celebration, appreciation and motivation, and clear commitment
- Primary audience: MAN Truck & Bus Deutschland GmbH sales team
- Secondary audience: head-office employees and board members
Role
Student Project
Responsibilities
Event Concept
Client
Institute for Communication
Year
2016
Download Concept (PDF)