Project
Dortmund U and panUrama GmbH decided to market all rentable event spaces across the Union Areal through a shared platform. The goal was to strengthen the venue’s market position and present the many possibilities across the site in a clear, accessible way. Union Areal is an important cultural location for Dortmund, offering a wide range of uses for different audiences.
My responsibilities included developing a new online marketing strategy, planning a website relaunch and coordinating the project with the marketing and events teams at Dortmund U. The new positioning focused on the site’s versatility and the opportunities it offers.
Role
Marketing Manager
Responsibilities
Online Marketing Strategy
Client
panUrama GmbH / Dortmund U
Year
2016-2017
Download Online Marketing Strategy (PDF)